{"id":19053,"date":"2023-05-03T13:27:16","date_gmt":"2023-05-03T03:27:16","guid":{"rendered":"https:\/\/explorecareers.emotedigital.com.au\/?p=19053"},"modified":"2024-01-22T12:50:40","modified_gmt":"2024-01-22T01:50:40","slug":"career-pathways-so-you-want-to-be-a-social-media-manager","status":"publish","type":"post","link":"https:\/\/explorecareers.com.au\/career-pathways-so-you-want-to-be-a-social-media-manager\/","title":{"rendered":"Career Pathways: So, You Want to Be a Social Media Manager?"},"content":{"rendered":"

Look, we all love social media<\/a> – it\u2019s fun, engaging, and who wouldn\u2019t<\/em> want to sit around making TikToks and watching cat videos all day!<\/p>\n

BUT, as you might already be learning, there is a lot<\/strong> more to working in social media than adding an Insta-story and scrolling the latest influencers.<\/p>\n

It\u2019s a rewarding field to get into but not for the faint-hearted. Let\u2019s find out more!<\/p>\n

What Does a Social Media Manager Do?<\/strong><\/h4>\n

A significant part of being a social media manager is planning and strategy. Many big platforms work on algorithms; getting your content in front of the right people means knowing how to work with these processes.<\/p>\n

Working in social media is a process of assessing what is and isn\u2019t working and adapting an actionable strategy to get results.<\/p>\n

Key duties for social media managers include (but are not limited to):<\/p>\n