{"id":24794,"date":"2024-05-15T11:17:52","date_gmt":"2024-05-15T01:17:52","guid":{"rendered":"https:\/\/explorecareers.com.au\/?p=24794"},"modified":"2024-06-03T09:46:50","modified_gmt":"2024-06-02T23:46:50","slug":"building-your-personal-brand-for-career-growth","status":"publish","type":"post","link":"https:\/\/explorecareers.com.au\/building-your-personal-brand-for-career-growth\/","title":{"rendered":"Building Your Personal Brand for Career Growth!"},"content":{"rendered":"

Not to be a buzzkill, but today\u2019s job-hunting scene is incredibly competitive. With a tonne of aspiring employees in the market, you\u2019ll need a <\/span>personal brand<\/span> and <\/span>career growth<\/span> plan to get ahead and set yourself apart from other applicants. This planning process might seem a little daunting, but in reality, it\u2019s pretty simple (and fun, too).\u00a0<\/span><\/p>\n

It can be tricky to determine how you want to go about <\/span>self branding<\/span> when you\u2019re just starting out but don\u2019t stress too much. We\u2019ve put together our top tips for standing out, building credibility <\/span>and <\/span><\/i>communicating your value.\u00a0<\/span><\/p>\n

After all, finding your voice should be fun, right?<\/span><\/p>\n

What Does \u2018Personal Brand\u2019 Actually Mean?<\/span><\/h2>\n

Your <\/span>personal brand<\/span> is the version of yourself that you <\/span>intentionally <\/span><\/i>present to others. It\u2019s how you market you; almost like writing a product description for yourself and tailoring it to how you want to be seen.<\/span><\/p>\n

While barely anyone has a totally authentic personal brand (none wants to advertise their worst traits), it\u2019s best to stay as close to the true you as you possibly can. If you market yourself as an experienced engineer and show up for the job interview with zero experience, it\u2019s not going to go well for anyone involved. However, if you\u2019re a little nervous about starting your <\/span>personal branding<\/span> journey, exude confidence and fake it till you make it. That kind of omission isn\u2019t going to hurt anybody.\u00a0<\/span><\/p>\n

Personal Brands vs. Reputation<\/strong><\/h3>\n

While your <\/span>personal brand and reputation<\/span> are two completely different things, the two are closely aligned. Much like your reputation, your personal brand defines how others (including potential recruiters) see you before you even meet.\u00a0<\/span><\/p>\n

These two aspects of self-promotion play off each other too. For example, a strong online presence cultivates your <\/span>personal brand<\/span>, but it also gives you a reputation for being trustworthy. This is especially true if you\u2019re showing off concrete evidence of your past work.\u00a0<\/span><\/p>\n

Unlike your reputation, your <\/span>personal brand<\/span> is extremely intentional. You can develop a reputation for a myriad of reasons, even if you don\u2019t realise you\u2019re doing so. However, your personal brand comes from what you <\/span>choose <\/span><\/i>to let people see. <\/span>Self branding<\/span> is more about visibility, whereas your reputation relies primarily on credibility.\u00a0<\/span><\/p>\n

Essentially, to curate your own well-rounded professional image, you need to have both a good reputation <\/span>and <\/span><\/i>a strong brand. Striking this balance is the best way to differentiate yourself from others in your field!<\/span><\/p>\n

Why Self Branding is so Important.<\/span><\/h2>\n

Still on the fence about starting your branding journey? You don\u2019t need to take our word for how important <\/span>self promotion<\/span> really is; just ask the likes of Forbes, The Manifest and Ultimate Staffing!<\/span><\/p>\n