{"id":14167,"date":"2022-09-15T16:20:24","date_gmt":"2022-09-15T06:20:24","guid":{"rendered":"https:\/\/explorecareers.emotedigital.com.au\/?post_type=ra-industry&#038;p=14167"},"modified":"2024-04-29T12:40:22","modified_gmt":"2024-04-29T02:40:22","slug":"social-media-influencing-marketing","status":"publish","type":"ra-industry","link":"https:\/\/explorecareers.com.au\/industry\/social-media-influencing-marketing\/","title":{"rendered":"Social Media Influencing &#038; Marketing"},"content":{"rendered":"<p style=\"font-weight: 400;\">Is it a real career, is it not a real career?<\/p>\n<p style=\"font-weight: 400;\">That all depends on what your definition of \u2018real\u2019 means &#8211; and if it\u2019s about making a financial income, working with a wide range of people, and using entrepreneurial skills to achieve business goals, then yeah &#8211; we&#8217;d say that\u2019s pretty real!<\/p>\n<p style=\"font-weight: 400;\">A social media influencer has an influential audience of online followers and usually some form of credibility within an industry, which might be beauty, finance, gaming and sport, fashion, photography &#8211; you name it!<\/p>\n<p style=\"font-weight: 400;\">Social media influencers leverage their audiences and credibility to partner with brands who pay them to promote, advertise or talk about their products and services to their audiences. This could be via social media posts, YouTube videos, or other promotional content.<\/p>\n<p style=\"font-weight: 400;\">Influencers fit into one of five categories based on their follower count:<\/p>\n<ul>\n<li><strong>Nano influencers: <\/strong>between 1,000 and 5,000 followers<\/li>\n<li><strong>Micro-influencers: <\/strong>between 5,000 and 20,000 followers<\/li>\n<li><strong>Power or mid-tier influencers:<\/strong> between 20,000 and 100,000 followers<\/li>\n<li><strong>Mega influencers: <\/strong>between 100,000 and 1 million followers<\/li>\n<li><strong>Celebrities:<\/strong> more than 1 million followers<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">Becoming a social media influencer involves creativity, proactivity and establishing your credibility within your niche.<\/p>\n<p style=\"font-weight: 400;\">Social Media Influencing is one of the fastest-growing industries to emerge in recent years &#8211; and it\u2019s not just influencers themselves that form a part of this industry. Other career areas to explore include:<\/p>\n<ul>\n<li>Marketing &amp; Public Relations for Social Media Profiles<\/li>\n<li>Talent Management<\/li>\n<li>Ad Revenue Management<\/li>\n<li>Personal &amp; Executive Assistants<\/li>\n<li>Online Community Management<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">There\u2019s no clear-cut way to build a successful career as a social media influencer &#8211; it\u2019s a real mix of strategy and luck! But thankfully, there are lots of pathways to explore and many existing influencers to learn from.<\/span><\/p>\n","protected":false},"author":3,"featured_media":14320,"template":"","meta":{"content-type":""},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/explorecareers.com.au\/wp-json\/wp\/v2\/ra-industry\/14167"}],"collection":[{"href":"https:\/\/explorecareers.com.au\/wp-json\/wp\/v2\/ra-industry"}],"about":[{"href":"https:\/\/explorecareers.com.au\/wp-json\/wp\/v2\/types\/ra-industry"}],"author":[{"embeddable":true,"href":"https:\/\/explorecareers.com.au\/wp-json\/wp\/v2\/users\/3"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/explorecareers.com.au\/wp-json\/wp\/v2\/media\/14320"}],"wp:attachment":[{"href":"https:\/\/explorecareers.com.au\/wp-json\/wp\/v2\/media?parent=14167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}