3 mins read

Building Your Personal Brand for Career Growth!

Not to be a buzzkill, but today’s job-hunting scene is incredibly competitive.

With a tonne of aspiring employees in the market, you’ll need a personal brand and career growth plan to get ahead and set yourself apart from other applicants. This planning process might seem a little daunting, but in reality, it’s pretty simple (and fun, too).  

It can be tricky to determine just how you want to go about self branding when you’re just starting out, but don’t stress too much. We’ve put together our top tips for standing out, building credibility and communicating your value.  

After all, finding your voice should be fun, right? 

Why Self Branding is so Important. 

Still on the fence about starting your branding journey? You don’t need to take our word for how important self promotion really is; just ask the likes of Forbes, The Manifest and Ultimate Staffing! 

  • According to Forbes, 85% of U.S. recruiters and HR professionals say that an employee’s online reputation influences their hiring decisions.  
  • Ultimate Staffing reports that 70% of hiring managers believe a strong personal brand is more important than a strong resume. 
  • The Manifest states that 98% of HR professionals perform background research on potential candidates, and the same percentage use search engines and social media to gather information about new hires.  

Essentially, establishing an industry presence is one of the best things you can do when starting your career journey. So, buckle in, because we’re going to show you just how to do it! 

Defining Your Personal Brand 

Before you get started on your online presence, you need to figure out exactly what you want your personal brand to say and who you’re marketing yourself to.  

Firstly, you’ll want to figure out what sets you apart from the competition. For this stage of the self branding process, you’ll want to be considering your unique skills and experiences that make you, you. Keep it genuine and play to your passions; hiring managers are particularly skilled at spotting a fake.  

Your next order of business is identifying what kind of employers you want taking notice; narrowing this down as much as you can gives you a much better chance of effectively tailoring your online content. Once you’ve picked out your target, it’s all about figuring out how you can solve a problem for them and letting that be reflected in your personal brand! 

Get Comfortable with Online Self-Promotion 


LinkedIn is the professional network for all professionals, regardless of whether they’re established or budding. Think of it as the best free platform for professional self promotion and personal branding; it’s not something you’ll want to forgo!  

When setting up your profile, some of the most important elements are: 

  • A professional profile picture and header image. 
  • A captivating and well-crafted bio. 
  • An extensive log of all your achievements (academic or professional, depending on experience). 
  • Inspiring posts to hook potential connections. 

Remember, there’s always a way to make the most of an opportunity without extensive resources. You can take some professional-looking pics on your phone with the help of a friend and craft thought-provoking posts without industry experience. It’s all about putting in the effort! 

Social Media Presence and Personal Websites 

If you’re offering a service, or want a fun way to showcase your skills, professional social media profiles and portfolio-style websites are a great way to get your name out there! This is especially relevant to aspiring creatives looking for pathways in design, writing, art, journalism, or music. 

However, the social media element of personal branding is relevant to everyone, even if you’re not crafting a professional page. Remember what we said about hiring managers conducting social media searches on potential hires? Your digital identity is reflection of yourself, so make sure there’s nothing incriminating on your personal pages that could be dug up in discovery. Not to be dramatic, but it could just cost you your dream job! 

Final Notes 

While we often think of the self branding process as being a bit scary, it can actually be a lot of fun. If you dedicate a whole day to developing your personal brand and cultivating your online presence, you’ll likely be surprised at just how much you achieve! 

Regardless of whether you’re starting out in your chosen industry, or dreaming of an exciting career in your chosen field, self promotion is a critical element of any career plan. So, dive in and make the most of the resources on offer to you, we’re willing to bet you’ll actually enjoy the process! 


Ready to get started on your career journey? Discover Australia’s top employers today, or get inspired with some career advice over on our blog.


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