When you think of inclusive, on-trend, and fun fashion, you no doubt have one well-loved Australian retailer in mind: Sportsgirl!
This popular fashion powerhouse has been kicking goals since 1948 and staying ahead of the trends when it comes to offering opportunities for ALL. This includes their partner brands, Sussan and Suzanne Grae.
Sportsgirl prioritises diversity, inclusion and equality across all their brands and workplaces. They work collaboratively with internal teams and external individuals to ensure everything they do creates a supportive, engaging and thriving place to work.
One of their most well-known brands, Sportsgirl, is certainly no stranger to focusing on inclusivity – their Generation Sportsgirl Campaign is a fantastic way to celebrate everything Sportsgirl aims to represent – for both their teams and customers.
Generation Sportsgirl: Generation Everyone
Sportsgirl empowers a community of creative, caring & inclusive team members dedicated to empowering others and bringing the latest fashion directly to retailers everywhere.
With the motto ‘Be That Girl’, Sportsgirl brings their community together under one powerful message: “we are inclusive. we are kind. we are strong. we are a community.”
Who Are Generation Sportsgirl?
“We are the doers, thinkers, challengers, noise makers. The joggers, sprinters, and marathon runners. But we’re also the quiet, contemplative wall flowers. The ones who are certain. And the ones saying – ‘Ummm, I’m not sure.’ And everything in-between – because why should we have to choose now who we want to be today, tomorrow, or the next day?”
Designed to empower female-identifying and non-binary people Australia-wide, the campaign provides a platform for diverse Australians to share their stories and passions and to inspire others to do the same.
When the campaign started in 2020, the lineup included a mix of talented female and male-identifying individuals – a first for the brand.
They’ve continued to build on celebrating the diversity of our communities, introducing their audience to some of the most inspirational new names and faces across Australia.
Find Your Community With Sportsgirl
With a history that spans back to 1948, Sportsgirl is now operating 150+ stores nationally. More than a fashion brand, Sportsgirl empowers a community of creative, caring & inclusive team members dedicated to empowering others and bringing the latest fashion directly to retailers everywhere.
Plenty of progression opportunities are available to grow personally and professionally and support every step of the way to help you reach your full potential. Whether Sportsgirl speaks to you or one of their other incredible brands, such as Sussan or Suzanne Grae – there’s a place for everyone.
Ready to see where you could get started?
