Digital Insights Analyst

• Flexible working; Plan work around your life, not the other way around!
• Benefits including half day Fridays in summer, birthday leave and FREE Food!
• The chicken came first and so do you! We're humans not numbers!

About Us
At Craveable Brands we’re the proud owner of four iconic Australian food brands: Red Rooster, Oporto, Chicken Treat and Chargrill Charlie’s. And while some of our brands have been around for over 50 years, today we’re one of the fastest growing restaurant brands in the country.​
  
We’re big but well portioned, so everyone has the chance to make a difference. As customer fanatics, we’re all committed to success and can see the outcomes of our efforts. You can even taste it.
  
About the role
The Digital Customer Analyst plays a crucial role in leveraging data and analytics to enhance the overall customer experience in the digital domain. Reporting to the Insights Manager, this role analyses customer behaviour, trends, interactions across digital platforms and loyalty campaigns. By translating data insights into actionable recommendations, this role contributes to strategic decision-making and continuous improvement of all our digital products and services.

Data Analysis

• Analyse customer data from various digital channels, including website, mobile apps, social media platforms, loyalty programs and affiliate partners.
• Utilise statistical methods and data visualisation tools to identify patterns, trends, and insights related to customer behaviour.

  
Testing and Experimentation

• Design and implement tests to evaluate the impact of digital campaigns, changes to digital interfaces and features.
• Use experimentation to generate results to inform recommendations for optimising user experience.

Performance Metrics

• Define, track, and report key performance indicators related to digital customer interactions.
• Provide regular reports and dashboards to stakeholders, highlighting trends and areas for improvement.
• Collaborate with internal stakeholder teams to incorporate qualitative feedback onto qualitative analyses.

Customer Journey Mapping

• Develop a comprehensive understanding of the digital customer journey, identify touch points and areas for optimisation. Focussing on the end-to-end journey, both in terms of acquisition return as well as retention performance.
• Collaborate with cross functional teams including IT, Marketing, Product development and Digital to map and enhance the end-to-end customer experience to align digital strategies with business objectives.

About you
Essential

• Proven experience in data analysis/customer insights, preferably in a digital marketing or customer analytics role.
• Proficiency in data visualisation tools (e.g., Tableau, Power BI) and statistical analysis tools.
• Intermediate to advanced level SQL skills (Google big query preferred).
• Strong understanding of digital marketing principles and customer behaviour in online environments.
• Excellent communication skills with the ability to translate complex data findings into actionable insights for non-technical stakeholders.

Desirable

• Tertiary qualifications in Data Science, Business Analytics, or a related discipline.
• QSR or Retail experience, or experience in a ecommerce business will be valued.
• Experience with web analytics tools (e.g., Google Analytics, Adobe Analytics) is desirable.
• Familiarity with customer relationship management (CRM) systems is a bonus.
• Some knowledge of machine learning techniques for predictive analysis.

We offer: 

• Summer Working Hours so you can make the most of the warmer weather. That means Friday afternoons off in summer!
• Free food at all our brands cause don’t we all love chicken!
• Paid Good Deed days supporting a charity that means something to you.
• Extra day of leave in your birthday month to celebrate.
• 26 weeks paid parental leave with eligibility from the first day of employment.
• Discounted gym membership and health insurance. Get access to retail discounts including fashion, tech, furniture, fitness and more!

  
Don’t let the passion for chicken fool you, we’re a very human organisation and put our people first. Hard working, caring and fun, we enjoy a collaborative culture where our key ingredient is our people who strive to be their best.
  
If this sounds like the type of place you can spread your wings, apply today.

We truly believe that bringing together people from diverse backgrounds is key to our ability to continue to grow and do our best work. That’s why we want you to apply even if you don’t think you tick all the boxes – we’re looking for many different skills and abilities to build our culture.