Marketing Manager

• Own channel strategy, brand, and customer experience for 300+ restaurants.
• Why did the chicken cross the road? For hybrid work opportunities that's why.
• The chicken came first and so do you! A culture where we're humans not numbers.

About Us
Red Rooster is Australia’s first and favorite chicken shop, loved by Aussies for almost 50 years. We’re passionate about our people – that is, our crew, customers and community – and we’re here to satisfy Australia’s chicken cravings.
  
At Red Rooster we are serious about creating craveable experiences that put smiles on our customers’ faces… and that’s where you come in.
  
About the Role
Reporting to the Head of Marketing, the Marketing Manager focuses on managing brand and retail strategy including core menu portfolio management, new product innovation, project management and tactical execution.
  
Key Activities Include:
Marketing Strategy, Planning and Execution:

• Supporting in the development of brand strategy and marking plans
• Accountability for media strategy plans and execution
• Creating and maintaining strong relationships with internal and external stakeholders including agencies and media.

Product Development, Compliance and Pricing:

• Ownership of brand calendar including NPD pipeline over a rolling 12 month period.
• Ensuring brand activities are compliant with regard to nutrition, promotions, brand trademarks and communications.
• Leading pricing strategy and recommendations.

Product and Portfolio Management:

• Drive and lead core menu and NPD portfolio management including packaging.

Metrics and Financial Management:

• Ownership of insights and financial metrics to optimize marketing spend and effectiveness.
• Accountable for adfund production, media and agency budgets and forcasting.

Local Store Marketing:

• Oversight of all local area marketing to ensure alignment with brand strategy.

About You 
Essential

• Strategic mindset with the ability to translate overall brand strategy into effective execution from a marketing perspective.
• Proven experience in driving brand performance across multiple channels and portfolios to deliver tangible commercial results.
• Ability to leverage data and insights from a variety of sources including customer experience and feedback.
• Previous leadership experience.
• Communicator who is comfortable presenting, persuading, and managing multiple stakeholders.
• Someone passionate about all things marketing who can articulate what this means across all aspects of the business.

  
Desirable

• Quick Service Restaurants (QSR), Retail, Hospitality or Food Industry experience in a marketing position.
• Tertiary qualifications in marketing or other related discipline.

We offer: 

• Summer Working Hours so you can make the most of the warmer weather. That means Friday afternoons off in summer!
• Free food at all our brands cause don’t we all love chicken!
• Paid Good Deed days supporting a charity that means something to you.
• Extra day of leave in your birthday month to celebrate.
• 26 weeks paid parental leave with eligibility from the first day of employment.
• Discounted gym membership and health insurance. Get access to retail discounts including fashion, tech, furniture, fitness and more!

Never boring or slow, you’ll work with passionate people, gaining skills and building friendships you can carry with you for the rest of your life.
  
And when you’re part of Red Rooster, you’re part of Craveable Brands, a national team that offers career opportunities far beyond your local restaurant.
  
Want to be part of our awesome crew? Apply today!
  
We truly believe that bringing together people from diverse backgrounds is key to our ability to continue to grow and do our best work. That’s why we want you to apply even if you don’t think you tick all the boxes – we’re looking for many different skills and abilities to build our culture.