Peter Alexander
Retail & Customer Service
Peter Alexander Sleepwear is a prestige lifestyle brand that is aspirational and affordable
At age 24, Peter decided it was time to be his own boss. When his female friends were unable to find comfortable women’s pyjamas that weren’t matronly styles, he decided to get into the pyjama game.
Working from his Mother’s dining room table, Peter began making women’s pyjamas and selling them to department stores. When the phone rang, Peter and his Mum would pretend to be someone else to make the business seem bigger!
When a department store cancelled an order for 2000 pairs of pyjamas, Peter turned his biggest setback into an opportunity. He then put a mail-order advertisement in a popular women’s magazine, and the response was overwhelming. Peter was flooded with 6000 orders from one ad; since then, he hasn’t looked back!
Following this success, the business started to grow and attract media attention. Peter was dubbed the ‘Pyjama King’ by the Australian Media, and the nickname has stuck to this day! His humorous, quirky and playful personality shines through in every collection.
Peter Alexander Sleepwear has grown with leaps and bounds from a pure catalogue-based company to a multi-channel business with 100 retail stores within Australia and New Zealand, with Peter Alexander himself as the brand’s Creative Director.
PURSUE AN EXCITING CAREER WITH AUSTRALIA’S MOST ICONIC PYJAMA BRAND
Do you want to work somewhere where all your dreams can come true? A place where doors are pink, and it’s acceptable to wear sleepwear during the day? Where originality is embraced, imaginations can flourish, and no one’s ever short of a smile.
If this sounds like the dream place to work, then come and join Peter’s Dream Team.
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