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What is Your Digital Identity & Why Does it Matter?

In today’s rapidly evolving digital landscape, understanding and managing your digital identity is something we can’t ignore.

It’s not just about having an online presence; it’s about curating a digital representation of yourself that aligns with your values, goals, and future aspirations.

Recently, industry, government, and academic experts gathered for a discussion initiated by our employer partner, NAB, on the crucial role of digital identity for customers. Today we extend this discussion to the importance of your own digital identity.

Understanding Your Digital Identity

Digital identity refers to the sum of an individual’s personal information online.

It’s the footprint you leave behind in the digital world, encompassing your activities, interactions, and personal details on the internet.

Essentially, your digital identity is the perception others have of you based on your online presence.

What Makes Up Your Digital Identity?

Your digital identity is made up of various elements:

  1. Personal Information: Basic details like your name, age, contact information, and address.
  2. Social Media Profiles: Your presence on platforms like Facebook, Instagram, LinkedIn, etc., including the content you share and the interactions you engage in.
  3. Online Activity: Websites you visit, purchases you make, articles you read – essentially, your online behaviour.
  4. Professional Profile: Your digital resume, career-related interactions, and presence on job portals or industry-specific websites.
  5. Online Security Measures: Passwords, security questions, and authentication methods are part of your digital identity as they contribute to your online safety.

Why Is Your Digital Identity Important?

We all start creating a digital identity the moment we engage online in different ways – but why should what we read or share on social media matter for our career future?

NAB shares more on why it’s essential to consider your digital identity, especially when you start to explore your career options:

1. Personal Branding and Reputation Management

Your digital identity is your brand. How you present yourself online can significantly impact your personal and professional reputation. Employers often conduct online searches before hiring, making a positive digital presence crucial.

2. Future Career Opportunities

NAB highlights that a robust digital identity is vital for safe and secure commerce and communications. Employers are increasingly valuing candidates who demonstrate a responsible and thoughtful online presence.

3. Identity Security and Privacy

Understanding the importance of safeguarding personal data is crucial. Learning to manage and control the information you share online helps protect your identity from potential cyber threats and misuse.

4. Professional Networking

Your digital identity allows you to connect with professionals in your desired field. Engaging in industry-related discussions and showcasing expertise can open doors to collaborations, mentorship, and career growth.

6. Digital Literacy and Skill Development

Managing your digital identity hones essential skills such as critical thinking, communication, and self-awareness. It also fosters digital literacy, ensuring you understand the implications of your actions online.

Learn More With NAB

Your digital identity is a valuable asset that needs nurturing and understanding. The choices you make today in managing and curating your online persona may significantly impact your future career prospects.

Take the responsibility to consciously shape your digital identity, aligning it with the person you aspire to become personally and professionally.

Stay current on important issues like this and plenty of great opportunities to start your career via our dedicated NAB employer profile.

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