Middy’s

Building, Construction & Engineering

Middy’s is Australia’s largest independent electrical wholesaler, servicing the electrical contractor as well as data & security installers with branches Australia wide. You’ve probably noticed our trademark Middy’s ‘Pink’ Branches.

Every day we work with over 10,000 electrical contractors, data & security installers and electro-technology professionals to provide their daily materials needs throughout Australia. From mines to skyscrapers, houses to factories; there’s no job too big or small. We’ve been in the business for over 90+ years now so we know a thing or two about our industry.

Australia’s “electro-technology” industry is growing rapidly and so are we. As markets converge it is bringing more opportunities for our customer base and today we operate in exciting sectors such as home & building automation, security & CCTV, data & communications not to mention our traditional electrical & industrial markets. All in all, this means an opportunity for our staff to develop their skills & realise their potential.

Middy’s – Offering you more…

HERE'S A SNAPSHOT...

1928 Founded
100+ Branches
700+ Employees

Our History, Your Strength

Middy’s is proud to be 100% Australian, family owned and Independent since 1928.

Arriving in Australia at age 19 by ship at Port Melbourne, Dutch immigrant Petrus Cornelis Nicolaas Middendorp (1891-1963) settled in Melbourne to apply his trade as a cigar maker for the British American Tobacco Co. Retiring from the cigar industry and following his work as an honorary orderly tending WW1 Australian casualties in Paris and Melbourne, Petrus began selling Dutch manufactured light globes, vacuum cleaners and other electrical products imported from Holland and England.

Warehousing and sales of the goods were undertaken from 1928 by the ‘Middendorp Goods Supply Company’ initially located in Flinders Lane in Melbourne’s CBD, then moving to McKillop Street, followed by a basement store at 148 Queen Street.

During the 1940s a manufacturing plant known as ‘Middendorp and Sons’ was established in the Melbourne suburb of Preston, where Petrus’ three teenage sons Peter, Nick and Hugh joined him. Peter and Hugh worked with a small team of staff to produce rubber plug tops, extension sockets, double adaptors and a small range of bakelite accessories, whilst Nick became the first sales rep calling on customers and construction sites. The products were sold under the brand name of ‘Middy’.

A name change of the distribution business took place in the late 40s and Middendorp Electric Company Pty Ltd was officially registered in 1948. The manufacturing operation ceased during the late 50s due to the introduction and acceptance of plastic and injection moulding.

However, the Middendorp family had positioned itself to further establish its electrical wholesale business with the first branch and Head Office opening in 1956, located at 520 Latrobe Street, Melbourne.

By 1962 there were five trading branches, growing to 25 in 1986 and 101 by 2018 Australia wide. Middendorp Electric, more commonly known as Middy’s and readily identified by its trademark colour of Middy’s pink, has developed into the largest privately owned Electrical Wholesaler in Australia.

In 2015 Middy’s acquired Mekolec lifts, fire and electrical adding presence and sector expertise in Melbourne’s inner south. In Sep 2018 Middy’s acquired Salmon Brothers Electrical, with 5 Branches in Sydney’s Metro region and in 2019 they acquired Goulburn Electrical Wholesalers greatly adding to Middy’s location coverage in NSW and providing Middy’s the ability to better service NSW contractors.

Mekolec, MSBE and MGEW all have a proud 100% Australian owned and run business tradition which Middy’s is honoured to extend and carry on as its own.

Together with a team of loyal staff, sons Hugh and Nick progressed the business over a period of 40 years into the new millennium and now today their sons, third generation Directors and cousins, Nicholas and Anton further advance this legacy, committed to ensuring the Middendorp Group remains at the forefront of innovation in the Australian electrical industry, whilst undertaking an active role in the Group’s daily operations.

Middy’s prides itself on its continuing service to the electrical industry through its vast branch network, variety of stock, TechEnergy offering and personal contact with customers maintained by its staff members and the Middendorp family.

MANUFACTURING PLANT, PRESTON VIC 1940’s

Offering You More…

Middy’s is Australia’s largest independent electrical wholesaler, servicing the electrical contractor as well as data & security installers with branches Australia wide. You’ve probably noticed our trademark Middy’s ‘Pink’ Branches.

Every day we work with over 10,000 electrical contractors, data & security installers and electro-technology professionals to provide their daily materials needs throughout Australia. From mines to skyscrapers, houses to factories; there’s no job too big or small. We’ve been in the business for over 90+ years now so we know a thing or two about our industry.

Australia’s “electro-technology” industry is growing rapidly and so are we. As markets converge it is bringing more opportunities for our customer base and today we operate in exciting sectors such as home & building automation, security & CCTV, data & communications not to mention our traditional electrical & industrial markets. All in all this means opportunity for our staff to develop their skills & realise their potential.

Middy’s Core Values

We are committed to working in close partnership with our customers to enhance their business and provide opportunities to develop our businesses together.

The Core Values that define our culture and are what make us a great Australian family company.

RELATIONSHIPS

We build long-term and mutually rewarding relationships with our Customers, Staff and Suppliers.

HONESTY AND INTEGRITY

We act with honesty and honour without compromising the truth.

INNOVATION

We consistently innovate our product range and processes to ensure we “Offer you More”.

COMMITMENT

We are committed to hard work, strong financial management, remaining a family owned business and with constant professionalism in everything we do.

EMPOWERMENT

We are determined to develop and maintain a high-performance culture, ensuring our people develop high levels of accountability with a view to remaining relevant to our Staff, Customers and Suppliers.

DIVERSITY

We are committed to continued development of a talented team of Staff and Managers with a diversity of education, experiences and knowledge

Throughout our 90+ years in the electrical industry our commitment has always been to work closely with you, our customers, to enhance your business and provide opportunities to develop our businesses together.

The Australian electrical industry is an ever changing landscape that constantly evolves to deliver new market opportunities. From datacomms and security; to automation and energy management, new business opportunities abound and the challenge for the installer is how to keep pace with these accelerating developments.

At Middy’s we see our responsibility as one of investing in the products, knowledge, skills and support services to enable our customers to exploit these new markets. With this support we enable you, our customers to offer a broader range of services to your clients, secure in the knowledge that you have the support to deliver.

Come join the family at Middy’s

Middy’s employs over 700 staff across various fields in the electrical wholesale industry nationwide, and we’re always looking for quality people to grow our family.

We employ people in areas of customer service, marketing, finance, administration, logistics and technology. Our focus is wherever possible to promote from within and provide opportunities for our employees to grow with us, develop their skills and enjoy the rewards. From the branches to sales management, we have many great stories to tell about our employees.

If you think you can fit the bill and are interested in building a career with a great Australian company that values you as an individual, why wait?

We’ll help you achieve your goals

At Middy’s we provide support, direction and most importantly training for our staff to assist you in your career development.

We have pioneered registered training courses in electrical wholesaling that are today government recognised qualifications. This in conjunction with extensive product based training provides our staff with the edge.

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Middy's Corporate Overview 2022

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